About
Bio
I'm interested in how shifts in technology change the way organizations operate, decisions get made, and markets move.
This site is where I work through those changes — through research, projects, and shorter observations.
Suengjae Hong (홍승재)
Currently
A personal portfolio and public notebook — not a content farm or automated blog.
Focus areas
AI & Agent Systems
Building, operating, and governing autonomous and multi-agent systems.
Data & Research Methods
Empirical methods, statistics, and applied data science practice.
Networks & Organizations
Social networks, organizational theory, and structural analysis.
Text & Knowledge Systems
NLP, text mining, and knowledge publication infrastructure.
Background
What this site is
Suengj Note is a personal portfolio and public notebook. It organizes what I learn, research, build, and think about — in a form that stays readable years later.
The site is intentionally small and editorial. Each page is chosen or written with judgment, not generated to fill a feed.
What you'll find here
| Section | Purpose |
|---|---|
| CV & Projects | Experience, education, and selected technical work |
| Notes | Compressed summaries of external sources — translation, key points, and context |
| Research & Views | Multi-source synthesis and personal judgments with evidence |
Notes separate source material from my interpretation. Views state confidence and counterarguments where relevant. Projects and CV carry portfolio facts; this page explains how the site itself works.
Editorial stance
- Human authorship — opinions, judgments, and personal claims are reviewed before publication.
- AI may assist drafting or compression, but not replace editorial responsibility.
- No automated mass publishing — nothing ships without per-entry review.
- Source discipline — summaries compress; they do not reproduce copyrighted text.
For biographical detail and contact, see About — CV & Projects.
What this site is not
- Not Auto Blog or an SEO content pipeline
- Not a CMS dashboard or productivity app
- Not a substitute for primary sources linked in Notes
How it is built
Content lives in this Git repository as Markdown. Astro renders a static site deployed to Cloudflare Pages. That keeps the UI thin, the history auditable, and the scope bounded — portfolio first, publishing system second.
Selected work
Project
Agent Foundry
Project
Agent Maestro
Project
Intelligence Library
Project
Machine Guard
CV
Professional Experience
Deloitte Consulting — Manager
Nov 2024 – Present · Seoul, South Korea
Business analytics and advanced analytics consulting — customer experience, loyalty, CRM, and data-driven strategy in a global professional services context.
EY — Senior Consultant
Sep 2023 – Nov 2024 · Seoul, South Korea
CX, customer loyalty, D2C, and advanced analytics. Led analytical planning and CLV analysis for eStore retention across global subsidiaries (52 countries), tiering KPI framework design, and CRM automation for tiered customers.
에스코어 (S-Core) — Consultant
Jul 2020 – Sep 2023 · Seoul, South Korea
In-house consulting for Samsung Group. Brand strategy, CX, GTM, social listening, Dev PMO, and Gen AI projects — including Samsung.com tiering implementation, MDE GTM evaluation, and NLP-based brand image measurement frameworks.
Kantar TNS — Market Researcher
Jul 2018 – Jul 2020 · Seoul, South Korea
Marketing research and social listening — global smartphone brand attitude surveys, buzz monitoring across 18 countries, and stakeholder coordination for multi-country fieldwork.
Earlier roles
- Kyung Hee University — Graduate Research Assistant (Jul 2015 – Feb 2018): social network data collection, analysis, and scholarly translation support
- Pine Korea — Market Analyst (Mar 2015 – Dec 2015): startup marketing analytics
- Goldman Sachs — Contingent Worker, Operations (Sep 2013 – Dec 2013): FX and derivatives operations support
- Korean Cultural Service New York — Internship (Oct 2014 – Nov 2014): performing arts program support
Education
Kyung Hee University
- Ph.D. Candidate, Management (Organizational Theory) · 2021 – present · Seoul
- M.S., Business Administration · 2015 – 2018 · Student commencement speaker; full scholarship
- B.B.A., Business Administration (Summa Cum Laude, top 5%) · 2009 – 2015 · Full scholarship
St. Thomas Aquinas College
- Exchange, Business Administration · 2014 · Dean's List (GPA 3.86/4.0)
Research & Publications
- Hong, S., Ryee, H., Jin, X., Yang, D. (2025). How Organizations Choose Open-Source Generative AI Under Normative Uncertainty. Journal of Theoretical and Applied Electronic Commerce Research, 20(3). doi:10.3390/jtaer20030250
- Ra, K., Hong, S., Yang, D. (2023). How Are a Firm's Strategic Motives for Environmental Innovation Impeded? Systems, 11(2), 79. doi:10.3390/systems11020079
Selected Conferences
- American Sociological Association (2023) — Status Homophily, Identity Duality, and Venture Capital Syndication Formation (with Ma, Rhee, Yang, Hong)
- Korean Academy of Management (2022) — What Enables SMEs to Transform Their Process Innovation into Green One (with Yang, Hong, Park)
Research Interests
Social network theory · Organizational theory · Network dynamics · Green process innovation · Entrepreneurship · Generative AI in organizations
Skills
Analytics: Social network analysis, text mining, NLP, advanced statistics, social listening
Tools: R, Python, STATA, SQL, MS Office
Domains: Business analytics, CX/CRM, brand strategy, marketing research
Selected Achievements
- Master's thesis on network imprinting in venture capital (persistent effects of initial syndicate partners)
- Sunbelt 2013 network analysis contribution (GitHub)
- Open educational repositories for R, Python, and STATA fundamentals
- Suengj Note V1 — personal portfolio and public knowledge site (2026)